Ecommerce Blog

Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.

Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behaviour. Here are 18 easy ways to adapt your persuasion strategies to account for gender differences.

A survey by RBC Capital Markets suggests that Prime members spend almost twice as much as non-prime customers. A clear indicator of how well it has worked is the huge revenue it’s been generating from its base of more than 25 million members. They manage to run a great customer loyalty program and charge customers for it!

We use Elasticsearch + Kibana for data analysis, and we love it. Very often, we share the results of our analysis with the team. Kibana expects us to visualize data in the form of graphs and charts, but some use cases are more tuned for data-table with raw filtered query results. Surprisingly, there is no way to export CSV or create a data table in Kibana. A quick Google search gave these results, not only us; many are waiting for this feature.

Analytics, arguably began when American industrialist Frederick Winslow Taylor attempted to improve efficiency by running some time management analysis. Later Henry Ford, began collecting data to study and measure the pacing of the Model T assembly line. Since those days analytics has come a long long way. But there’s a steady trend one can map over the years: a quest for more detail, low level data if you will.

Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now how do the best of all the stores on Shopify fare on twitter! That’s what we set out to answer in this infographic.

Running a successful eCommerce store without metrics is almost unthinkable, but there’s a whole world of tools out there for ecommerce stores. These tools keep evolving constantly so it gets harder and harder to differentiate between them. Here’s a quick look at the strengths of some of the more interesting ones.