ECOMMERCEINFOGRAPHICS
27 ways to MOTIVATE shoppers who research online TO BUY
SonaCreated on:
Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.
Stats to tweet
- 81% of shoppers research online before buying
- 60% of consumers start their research on a search engine before heading to a specific website
- Shoppers visit 3 ecommerce stores on average before an online purchase
- 61% of online shoppers read product reviews before making a purchase
- 66% of shoppers search for warranty info while on an ecommerce store
- 51% of shoppers search for pricing info while on an ecommerce store
- 47% of shoppers search for payment info while on an ecommerce store
- 54% of the researchers want to actually see the product before purchase
- 51% of the researchers don’t want to wait to receive their item
- 61% of shoppers would leave a website if it didn’t offer free shipping
- 6 out of 10 online shoppers are concerned about online security
- 69% of shoppers feel returning items purchased online is a complicated process
- 12% of customers say a lack of trust in the online store stops them from buying
Sources
- Retailing Today
- NN Group
- https://www.data-charts.com/what-do-shoppers-search-on-online-websites-like-google-and-amazon/
- Online Research Whitepaper
- Ecommerce UX Design
- https://www.shopify.com/blog/5896807-seo-for-ecommerce-get-rank-get-found-get-customers