27 ways to MOTIVATE shoppers who research online TO BUY

Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.

Stats to tweet

• 81% of shoppers research online before buying

  
  

• 60% of consumers start their research on a search engine before heading to a specific website

  
  

• Shoppers visit 3 eCommerce stores on average before an online purchase

  
  

• 61% of online shoppers read product reviews before making a purchase

  
  

• 66% of shoppers search for warranty info while on an eCommerce store

  
  

• 51% of shoppers search for pricing info while on an eCommerce store

  
  

• 47% of shoppers search for payment info while on an eCommerce store

  
  

• 54% of the researchers want to actually see the product before purchase

  
  

• 51% of the researchers don’t want to wait to receive their item

  
  

• 61% of shoppers would leave a website if it didn’t offer free shipping

  
  

• 6 out of 10 online shoppers are concerned about online security

  
  

• 69% of shoppers feel returning items purchased online is a complicated process

  
  

• 12% of customers say a lack of trust in the online store stops them from buying

  
  

Sources

• https://www.retailingtoday.com/article/study-81-research-online-making-big-purchases

• https://www.nngroup.com/articles/ecommerce-shoppers/

• https://www.data-charts.com/what-do-shoppers-search-on-online-websites-like-google-and-amazon/

• https://www.slideshare.net/neowave/influencing-offline-the-new-digital-frontier?related=1

• https://ecommerceuxdesign.com/collection/product-page-images/

• https://www.shopify.com/blog/5896807-seo-for-ecommerce-get-rank-get-found-get-customers