Free AI tools for ad creatives that boost ROAS in 2025

Who doesn’t love getting a complete set of custom ad creatives for a global campaign in minutes? Especially when you are expected to maximize ROI for every dollar, ASAP.

Generative AI is turning this dream into reality by making it possible to create a ton of AI advertisement creatives in a fraction of the time and effort.

But here’s the kicker: As AI-generated ads flood the market, many feel generic, repetitive, and, at best, less engaging. In fact, NIQ’s recent research found that most AI-generated ads are perceived as annoying, boring, or confusing by consumers. While AI can streamline ad creation and reduce costs, poorly executed AI creatives can harm the brand image.

Finding the right AI ad tools and processes can help advertisers enhance creative workflow, from ideation to optimization, and boost ROAS.

What is an AI ad tool?

An AI ad tool is a software that uses artificial intelligence(AI) to create, manage, and optimize various aspects of advertising. Unlike traditional software that simply follows preset rules, the AI tools learn, adapt, and evolve with every campaign they touch.

AI ad tools analyze vast amounts of data, including content, consumer behavior, and engagement metrics, to help businesses with creatives and insights when prompted. They save time and reduce costs by supporting marketers to improve their efficiency, allowing them to focus on strategy and creativity.

How to get started?

AI tools can’t read your mind, yet. While the generative AI tools for ads are constantly improving, providing detailed prompts helps them understand your requirements and generate the best content for your campaign.

Think of it as having a conversation with a brilliant but highly literal creative partner. The more context and direction you provide, the better the results will be. Here's what makes a prompt truly effective:

• Objective (What's the desired outcome?)

• Target audience (Who are you speaking to?)

• Brand voice and tone (How should it sound?)

• Key messaging points (What should you communicate?)

• Format requirements (Where will this appear?)

• Call-to-action preferences (What should readers do next?)

Basic prompt given to ChatGPT for ad copy

Here are the top free generative AI tools for ad creatives and how you can leverage them for ad campaigns.

AI ad copy generators

Crafting ad copy is a mix of creativity, strategy, and data-driven insights. Coming up with such compelling ad copy can be exhausting. That’s where AI ad copy tools like the ones below can help.

Claude

Claude is an AI assistant similar to ChatGPT. Even with minimum instructions, Claude can understand the requirements of search ads and draft ad copy with a mix of sentence structures. You can observe several layers of understanding at work, including advertising principles and search engine requirements, while crafting effective copy without extensive prompts.

Ad copy generation with Claude

Narrato

The AI content platform lets you choose the content use case and draft content specific to that. By choosing Google Ad copy as the use case, you get multiple headlines and descriptions. The built-in editor makes it easy to edit each sentence directly, giving full control over the copy.

Ad copy generation in Narrato

Copy AI

Copy AI offers a wide range of pre-built prompt templates for various use cases, making it easy to get started. You can chat with AI to generate copy that matches your unique style and needs, saving time while ensuring you’re heading in the right direction. It’s a great way to speed up the copy creation process without starting from scratch.

Ad copy generation in Copy AI

LLMs like Claude, ChatGPT, and Gemini can help you get started with ad copy ideas. But when it comes to team collaboration and control over the copy, AI tools like Copy.ai and Narrato are more effective.

AI image generator

The combination of compelling images and strong copy creates ads that resonate with consumers. Images grab attention, simplify messages, and build an emotional connection. However, creating such custom images from scratch takes a lot of time and effort, and stock images might not exactly fit the needs.

AI image generators and editors enable advertisers to produce custom images that align with their messaging and target audience in a fraction of the time compared to traditional methods. Let’s explore how AI image tools are transforming ad creation.

Freepik

In addition to its vast library of graphics, Freepik offers AI tools for generating and editing images. It includes generating images in a variety of styles, including illustrations, 3D, and photography, with effects such as soft hue, vibrant, and dramatic.

Freepik allows users to easily edit their images with features like color adjustments, retouching, expanding, and upscaling, all within a single platform. This combination makes it a good resource for anyone looking to create and refine custom visuals.

Image generation and editing in Freepik

Recraft

Recraft sets itself apart from other tools by offering a comprehensive suite for both raster and vector image generation in multiple styles.

For raster images, it can generate photos and illustrations in various styles, including photorealism, enterprise, hand-drawn, and pencil sketch. On the vector side, it supports vector art and icon generation in styles like line art, mosaic, outline, and doodle.

Recraft also offers additional features such as image set creation and mockup generation. This helps in generating customized assets such as icons, illustrations, and characters according to brand guidelines for ad creatives.

Vector generation in Recraft

AI design tools

Now that you’ve explored AI tools for ad copy and images, let’s move on to banner ads. For years, Adobe's suite of tools dominated this space. With the rise of template tools like Canva, creating designs became accessible for small-scale businesses and marketers. But finding the right template and stretching the content to fit the template required design expertise and a lot of time. AI design tools are changing the landscape, enabling you to create custom banner ads effortlessly.

Sivi

Unlike template-based design tools with AI features, Sivi is built with generative AI at its core to generate template-free, unique designs instantly. With Sivi’s Large Design Model (LDM), you can create stunning AI ad creatives, including Google display ads, social ads, and more, in 72+ languages.

Sivi AI design generation review

Half page display ad design generation with Sivi AI

AI ad creative powerhouse: Enter a short prompt with display ad details, and Sivi will instantly generate ad copy, images, and unique banners in a minute or two.

On-brand banners, every time: Add your brand colors, fonts, and logos, along with preferences like button style, and the AI ad generator will consistently generate branded ads.

Full creative control: You can also add your own ad copy and generate custom, template-free designs. You can further edit the generated designs to perfectly match your vision.

Canva

Canva Magic Design is a template-based AI design tool that fills the standard design templates with content generated through an API. It provides multiple design templates within minutes, but they often fall short of being truly useful.

It offers designs in multiple dimensions but fails to provide even a single option in the requested ad dimensions. The AI generates content based on a few keywords from the prompt without fully considering the key aspects of user requirements, such as dimensions, colors, specific ad copy details, etc. While the designs may look polished, they don’t align with the brand’s creative needs.

Prompt: Half page ad on sustainable fashion at 40% off with 'Shop Now' button and color #FF592F

Ad generation with Canva

Predis

Similar to Canva, Predis replaces content within design templates. While it provides multiple design template options in minutes, it has multiple limitations.

The tool supports only three fixed dimensions, 1080x1080, 1080x1920, and 1280x720, which is not flexible enough for all ad formats. Also, the generated content from the prompt is not always accurately placed within the template, and the specified colors do not align with the design’s color scheme.

Ad generation in Predis

Template-based design tools like Canva and Predis lack flexibility, particularly when it comes to custom dimensions and control over content. This results in generic designs that don’t align with your brand requirements. In contrast, Sivi’s template-free AI design generation enables you to create custom ad designs and scale campaigns effortlessly.

AI presentation tool

Ad agencies often use presentations for strategy discussions, campaign proposals, and internal meetings. However, creating a standout presentation can take hours of designing, editing, and perfecting slides, sometimes longer than creating the ad itself. AI tools can streamline this process by generating ideas, outlines, visuals, and content drafts, significantly reducing the time spent on slides.

Presentations AI

Presentations AI instantly generates a complete slide deck from a simple prompt. While it doesn’t focus much on AI images, it works well in detailed content generation, timeline, and other content-driven slides.

With generative AI and customization features, you can quickly create structured, visually appealing presentations that align with your message and brand.

Prompt: Create a presentation for a 2025 digital ad campaign, covering campaign overview, audience insights, media mix, content strategy, budget allocation, timeline, KPIs, and next steps for pet food company

Presentation generation in Presentations AI

Napkin AI

If you're someone who loves creating presentations but needs a little help with visuals, Napkin AI is the perfect tool. It specializes in providing infographic-style visuals that bring your text to life.

With just a simple text prompt, you’ll get content and visuals in multiple styles, saving you time and effort. If you’re looking for a way to elevate your slides with clean, impactful visuals, Napkin is definitely worth exploring.

Generating presentation visuals in Napkin AI

AI audio tool

AI audio tools are transforming sonic branding, enabling advertisers to create immersive and memorable sound experiences. From AI voiceover ads to custom jingles, these tools help craft unique audio identities that enhance engagement and make ads more impactful.

ElevenLabs

ElevenLabs makes it effortless to create natural-sounding voiceovers, making it ideal for podcast ads, video dubbing, and conversational support in multiple languages.

With its advanced customization features, you can modify voices, tones, styles, and languages, allowing you to reach a global audience with ease. The Voiceover Studio lets you compose and edit multiple audio elements, like voices, sound effects, and more, all in one place.

Text to speech generation in ElevenLabs

Suno

Suno lets you produce unique music pieces simply by describing the mood, genre, and instrumentation you’re after. From catchy jingles to bespoke soundtracks, it simplifies the audio generation process with an intuitive interface.

Generating music in Suno

AI video tools

The use of AI tools for video ads has exploded in recent times. From AI-powered editing and motion effects to virtual try-ons and image-to-video transformations, the advancements are making high-quality video production smarter, faster, and more accessible.

Veed

Veed is a user-friendly video editor packed with AI features, including automatic subtitle generation, transcription, AI avatars, voice dubbing, and text-to-video conversion. These features can enhance your videos and save time on manual editing. However, for more AI capabilities and watermark removal, upgrading to a paid plan will be necessary.

Veed AI video avatar review

Kling

Apart from just animating the images, Kling is pushing the AI image and video creation to the next level. With AI video generation using reference images, advertisers can maintain consistency and style across videos. For ecommerce brands, AI virtual try-ons combine models (custom or AI) with top and bottom clothing seamlessly.

These images can then be brought to life with AI video generation. The Motion Brush feature adds movement to specific areas of a video, though it may feel less intuitive compared to other tools. Elements merge multiple image components into a cohesive sequence, helping advertisers gain finer control over their ads and making them more engaging.

Video generation in Kling

Conclusion

From AI copywriting and image generation to video editing, these tools can help you create highly personalized and engaging ads in a fraction of the time. By striking the right balance between automation and human creativity, you can explore new ways to engage your audience. Embrace AI and start creating ads that truly resonate and perform.