Why designers need empathy?
SonaCreated on: Updated on:
A few years back, to showcase a proof-of-concept to a potential customer in a short timeline. We started working on the design and data model at the same time. Expecting the changes from the design would only affect the screens and UI state, but eventually, it changed the data model as well.
Learning: Do not work on the data model before the Information Architecture (IA) stage of the design.
Designers play the role of a catalyst; they must have empathy towards all the functions of the business. I have created an infographic to depict the relationship with other stakeholders.
Author: Sona J Odayappan
Sona is the Co-Founder and Chief Design Officer of Sivi, a generative AI that instantly turns text into business visuals. With a distinguished academic background, Sona started her career as an engineer before transitioning to a designer. Over the last 14+ years, Sona has worked with multiple startups and MNCs in diverse sectors and designed over 35 products. She has evangelized design thinking and formed successful design teams from scratch. Sona is a gold medalist, TiE Women Bangalore Entrepreneurs finalist, MeitY Women Entrepreneurs Award finalist, and an author of a popular design portal.