Let’s say we want to design a brochure for a B2B product event. A standard way is to use the brand identity and create a professional-looking design. To stand out in an event, we might need a playful design to attract the audience to our booth. Both have their own merits and demerits.

Most real-life problems have more than one solution. Arriving at an optimal solution without hitting anyone’s ego is key. This scenario is typical in the creative field.