Infographic Visual Marketing: Static Images vs Videos
Infographic Visual Marketing: Static Images vs Videos

In today's competitive market, harnessing the power of AI for visuals is not just important – it's essential for sustainable growth. From intelligent design tools to data-driven marketing, this secret weapon paves the way for extraordinary marketing results to all sized businesses. Don't miss out on the opportunity to revolutionize your brand's visual marketing strategy. Remember the days of one-size-fits-all marketing? That's a thing of the past! Embrace AI-powered personalized content, tailored to meet the unique needs and preferences of your target audience as your visuals captivate, inform, and inspire action.

Visual by Sabari from Sivi


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  • Skeptical about the difference between video content and static designs? Buffer's State of social in its survey reveals that  "87% businesses using video as a marketing tool have less versatility to share on multiple social channels" whereas AI-generated designs have the potential to captivate audiences and yield positive marketing results on all social media platforms.

  • As per HubSpot survey “60% businesses have a marketing budget of $10,000 or less per year.” Hence, video production will be expensive. Whereas AI-powered static visuals with an intelligent design tool can fit the budget.


  • Microsoft says, "8 Sec average attention span of a human". Static images can quickly convey a message and grab a viewer's attention without requiring a longer time. Compelling visuals become one of the most crucial marketing tools for success.


  • Social Media Today says "2.5 sec spent per content piece by Facebook users on desktop and an average of 1.7 seconds on mobile". Capture users interest within a very brief timeframe.


  • Nielsen Norman Group research says "Users spend 10% more time viewing static images than reading texts on a website".  This indicates to have visually appealing content to capture and retain users' attention effectively.


  • Adobe in its publication mentioned that "78% professionals believe that AI will change their jobs in the next five years because AI and automation help them be more creative". Resulting to be more productive in their respective fields.

Curious about emerging trends in visual marketing? As new emerging trends and technology advances, AI's role in visual marketing will only grow, making it essential for brands to embrace this secret weapon for visual marketing success. In this infographic, we explored the comparison of video content vs static content, shedding light on the advantages of static content when implemented strategically.



Sources

https://cdn2.hubspot.net/hubfs/4016590/eBooks/state-of-inbound-2018.pdf?t=1542951206511

https://www.microsoft.com/en-us/us-partner-blog/2021/11/15/you-have-eight-seconds-differentiate-your-business-through-the-art-of-storytelling/

https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-emerging-shopping-behaviors-and-expectati/610216/

https://buffer.com/resources/

https://www.nngroup.com/articles/photos-as-web-content/

https://blog.adobe.com/en/publish/2017/05/23/how-will-artificial-intelligence-impact-business-tlp-ptr

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