Design: Why less is more?
RamCreated on:
Yesterday night a taxi driver asked for directions to a destination a bit away from our current place. I assume he doesn’t have a phone or maps at that time. I gave him the route in full detail, it goes like this; take a left and in the second signal take a right, then left, and so on. Within a moment, I could see his face, looks like he might drop the plan of going there. Then I just gave him the next two turns. Take a left and in the dead-end take a right then ask someone. His face turned bright.
I believe this is true in life, design, and entrepreneurship as well, even though we know in full detail and we might need to tell less.
The problem is not at the information-sending end, but it is at the receiving end. Our human brain is tuned for patterns and abstraction. Energy is required to consume information; detail works only when the incentives are clear.
Designers call it Minimalism, but many think it is a trend. It is not a trend, it’s a way of life.
Author: Ram Ganesan
Ram is the CEO and Co-Founder of Sivi, the generative AI for graphic design. He is a serial entrepreneur who believes in fundamental innovation to help users at scale and at an affordable price point. He has 17+ years of experience in building software products and 6 years of running a business. Over these years, Ram has acquired customers across the globe including some of the top 500 retailers and raised funds from institutional and angel investors. He is an Alchemist Accelerator Alumni, App4India winner, and has 3 patents in NLP and mobile tech.